their protocols. your playbook.
protocols
topic · 31 high performers

gear.

the products and tools they have named, with ownership labels.

LeBron James

lebron james

nba player · philadelphia 76ers; co-founder of ladder

bed around 9, a nap every day, and a game day of stretching, ice, Normatec, a hyperbaric nap and a cold tub; no full meal until after practice.

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Andrew Huberman

andrew huberman

neuroscientist · huberman lab

daylight in the first hour, caffeine before an early workout, three lifting days and three cardio days a week, sauna and cold on the rest day, and dim lights at night.

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Steven Bartlett

steven bartlett

host of the diary of a ceo · investor

up at 9 or 9:30 with no alarm and no meetings before 11, three basic supplements, a near-keto baseline, a CO2 monitor beside him in every interview, and a workout pretty much every day.

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Bryan Johnson

bryan johnson

founder of blueprint

up around 5 with no alarm, 10,000-lux light, a 60–90 minute workout and sauna, last meal at noon, fluids off at 4, in bed at 8:30 every night.

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Rhonda Patrick

rhonda patrick

biomedical scientist · foundmyfitness

fasted, focused mornings, four hard one-hour-plus sessions a week built on heavy deadlifts and intervals, meals roughly 11 to 7, and evening sauna or hot tub with her husband.

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Mikaela Shiffrin

mikaela shiffrin

alpine ski racer · most world cup wins in history; olympic slalom champion

eggs and oatmeal before racing, warm-ups early, the gym every single day, a 20–40 minute nap with an alarm, carbs always, no alcohol and a clinical psychologist.

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Katie Ledecky

katie ledecky

swimmer · nine-time olympic gold medallist

up at 5 for a 6am swim, eggs every day, a power nap when she can, eight-plus hours of sleep in a dark, cool room.

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Mark Hyman

mark hyman

physician · author

electrolyte water, 20 minutes of light, breathwork, qigong and meditation, the gym with a trainer, then a protein “medicine shake” after a 14-hour overnight fast.

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Whitney Wolfe Herd

whitney wolfe herd

founder and ceo of bumble

up at 5:30 in her best routine for mantras, prayer and Transcendental Meditation, then sauna, red light and affirmations on a vibration plate.

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Casey Means

casey means

physician · co-founder of levels · author of good energy

a coffee-free creatine and collagen drink, a 6:30 workout class, sun on her skin and eyes, meditation with her partner, a big smoothie and a treadmill desk.

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Naval Ravikant

naval ravikant

co-founder of angellist · investor and host of the naval podcast

no alarm clock, no calendar, hard problems in the first four hours and a workout every day (2025); philosophy before bed (2020) and a daily weights-and-mobility routine by his bed (2017).

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Kayla Barnes-Lentz

kayla barnes-lentz

longevity biohacker and podcast host

up at 4:50 without an alarm, a sunrise walk, training and sauna, dinner at 3:30, bed by 8.

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Coco Gauff

coco gauff

tennis player · two-time grand slam singles champion

a pre-alarm at 5, eggs and toast, training from 8, sunscreen reapplied after every practice, the same tomato pasta before every match and a journal to wind down.

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Gary Brecka

gary brecka

human biologist · host of the ultimate human

salted water, sunlight, breathwork, then end on cold.

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Emily Oberg

emily oberg

founder and ceo of sporty & rich

a litre of water and the tongue scraper first, heated Pilates, sauna, in bed by 10–11.

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Peter Attia

peter attia

physician · author of outlive

training every day: three 90-minute lifting days at 8–12 reps, three Zone 2 rides, one hard VO2 max day, a jump-heavy warm-up, and sauna before bed.

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Pia Mance

pia mance

founder of heaven mayhem · host of pia’s pod

up at 5–5:30, workout, matcha after food, a long list of supplements, magnesium and mouth tape for sleep.

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Tom Brady

tom brady

seven-time super bowl champion; fox nfl analyst and las vegas raiders part-owner

water first thing, a morning swim and a circuit, every muscle trained every day, an ounce of water per pound, a cool dark room at night and a weekly review.

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Matthew Walker

matthew walker

sleep scientist · author of why we sleep

a to-bed alarm an hour before lights-out, lights down, phone away, warm hands and a cool room, the same times every day, and daylight soon after waking (2026).

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Ben Greenfield

ben greenfield

biohacker · author of boundless

vasper, small-muscle work and a hot sauna with yoga on non-lifting mornings, a 7 am family huddle with prayer, varied sport, and games at a potluck-style family dinner.

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Tim Ferriss

tim ferriss

author and podcaster

hRV checked on waking, two or three morning habits picked from a list of 10, his state fixed before journaling, serious rock-climbing training, and themed workdays.

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Andy Galpin

andy galpin

human performance scientist · host of perform

no alarm, no morning rituals, game meat at breakfast, a headphone-free dog walk, training after lunch and quarterly blood tests.

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Patrick Mahomes

patrick mahomes

nfl quarterback · kansas city chiefs; three-time super bowl champion

up 15 minutes early to shower, a recovery score every morning, eating lighter as game day nears, no sugar after 5, and a cold, pitch-black bedroom.

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Jesse Itzler

jesse itzler

co-founder of 29029 and marquis jet · author

no alarm, fruit until noon, a two-hour morning workout, sauna and cold plunge, and a workday that ends at 4.

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Alex Honnold

alex honnold

professional rock climber · first to free solo el capitan

greens in water and no coffee, 30 to 40 hours of climbing a week on a two-on, one-off cycle, bars instead of lunch, mostly vegetarian, and asleep from 10 to 6.

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Mark Zuckerberg

mark zuckerberg

co-founder and ceo of meta

up around 7 with the kids, about two hours of weights and mma every morning, no coffee, seven to eight hours of sleep, and the murph every memorial day.

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George Heaton

george heaton

co-founder and creative director of represent and represent 247

up at 5 in LA to work UK hours, office by 6, then afternoons and nights back for hikes, the dog and the gym, with training in 6–12 week blocks, about an hour five times a week.

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Sahil Bloom

sahil bloom

author of the 5 types of wealth · investor and writer of the curiosity chronicle

up at 4:15 for a cold plunge and three hours of deep work, the same breakfast every day, a walk after lunch, sauna with a book at night and in bed by 8:15.

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Gwyneth Paltrow

gwyneth paltrow

actor · founder of goop

meditation with her husband, coffee, an hour of exercise, sauna and cold plunge, a mid-morning smoothie and bed by 9.

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Jennifer Aniston

jennifer aniston

actor · founder of lolavie

face wash, meditation and a dog walk, then Pilates or Pvolve; collagen in her coffee and a daily probiotic.

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Serena Williams

serena williams

23-time grand slam champion; founder of wyn beauty and serena ventures

water and a workout first, green juice, mostly plant-based, cardio most days, a super-hot shower before bed.

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