their protocols. your playbook.
protocols
topic · 19 high performers

energy.

caffeine timing, naps and non-sleep deep rest.

Andrew Huberman

andrew huberman

neuroscientist · huberman lab

daylight in the first hour, caffeine before an early workout, three lifting days and three cardio days a week, sauna and cold on the rest day, and dim lights at night.

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Joe Rogan

joe rogan

host of the joe rogan experience · ufc commentator and comedian

a 3-minute cold plunge at 34°F before he trains, kettlebells, the sauna afterwards, a red-light bed and a hyperbaric chamber at home, and a diet that is mostly meat and fermented vegetables.

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Emma Grede

emma grede

co-founder of good american and skims

up before her 5 am alarm, 20 minutes of reading and 20 of transcendental meditation, weights or reformer Pilates at 5:30, family breakfast, out of the office at 5 sharp.

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Stephen Curry

stephen curry

nba player · golden state warriors

eight hours of sleep, sunlight and breakfast in the first hour, cold tub and infrared sauna, compression boots in bed.

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Tony Robbins

tony robbins

life and business strategist · co-author of life force

hot tub, then straight under in the cold plunge, two minutes of breath of fire and ten minutes of priming, hard training, and late-night thinking time on about five hours of sleep.

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Wim Hof

wim hof

breathing and cold-exposure teacher · “the iceman”

up with the sun, no alarm, a full breathing session, coffee, a lake or ice bath, dumbbells in the garden, and one meal a day around 4 or 5pm.

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Katie Ledecky

katie ledecky

swimmer · nine-time olympic gold medallist

up at 5 for a 6am swim, eggs every day, a power nap when she can, eight-plus hours of sleep in a dark, cool room.

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Casey Means

casey means

physician · co-founder of levels · author of good energy

a coffee-free creatine and collagen drink, a 6:30 workout class, sun on her skin and eyes, meditation with her partner, a big smoothie and a treadmill desk.

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Naval Ravikant

naval ravikant

co-founder of angellist · investor and host of the naval podcast

no alarm clock, no calendar, hard problems in the first four hours and a workout every day (2025); philosophy before bed (2020) and a daily weights-and-mobility routine by his bed (2017).

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Kayla Barnes-Lentz

kayla barnes-lentz

longevity biohacker and podcast host

up at 4:50 without an alarm, a sunrise walk, training and sauna, dinner at 3:30, bed by 8.

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Patrick Bet-David

patrick bet-david

founder of valuetainment and php agency · host of the pbd podcast

affirmations read three times a day, at least three workouts a week since he was 14, no coffee since 25, phones away at dinner, and nothing heavy late at night.

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Coco Gauff

coco gauff

tennis player · two-time grand slam singles champion

a pre-alarm at 5, eggs and toast, training from 8, sunscreen reapplied after every practice, the same tomato pasta before every match and a journal to wind down.

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Tim Ferriss

tim ferriss

author and podcaster

hRV checked on waking, two or three morning habits picked from a list of 10, his state fixed before journaling, serious rock-climbing training, and themed workdays.

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Brian Chesky

brian chesky

co-founder and ceo · airbnb

a late 8:30 start, fasted cardio, five meals a day, weights with a trainer at night, deep work from 10pm, at least seven hours of sleep.

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Jesse Itzler

jesse itzler

co-founder of 29029 and marquis jet · author

no alarm, fruit until noon, a two-hour morning workout, sauna and cold plunge, and a workday that ends at 4.

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Alex Honnold

alex honnold

professional rock climber · first to free solo el capitan

greens in water and no coffee, 30 to 40 hours of climbing a week on a two-on, one-off cycle, bars instead of lunch, mostly vegetarian, and asleep from 10 to 6.

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Mark Zuckerberg

mark zuckerberg

co-founder and ceo of meta

up around 7 with the kids, about two hours of weights and mma every morning, no coffee, seven to eight hours of sleep, and the murph every memorial day.

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George Heaton

george heaton

co-founder and creative director of represent and represent 247

up at 5 in LA to work UK hours, office by 6, then afternoons and nights back for hikes, the dog and the gym, with training in 6–12 week blocks, about an hour five times a week.

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Sahil Bloom

sahil bloom

author of the 5 types of wealth · investor and writer of the curiosity chronicle

up at 4:15 for a cold plunge and three hours of deep work, the same breakfast every day, a walk after lunch, sauna with a book at night and in bed by 8:15.

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every energy protocol.