their protocols. your playbook.
protocols
books · 64 titles from 17 founders

books founders recommend.

the books our founders say they gift, recommend or call a favourite, in their own words. each one links to where they said it. older picks carry their year.

most named

named by more than one.

  1. awarenessanthony de mellonamed by 2 founders
65 picks

by founder.

steven bartlett5 books
  1. lost connectionsjohann hari
    recommends

    “It’s probably the number one book I recommend.”

    source · 2022

  2. stolen focusjohann hari
    favourite

    “now one of my favorite books”

    source · 2022

  3. the slight edgejeff olson
emma grede5 books
  1. lean insheryl sandberg
    gifts

    “I bought it for every single woman in my office.”

    source · 2026

  2. mindsetcarol dweck
    favourite

    “She gave me the language for understanding who I was.”

    source · 2026

  3. daring greatlybrené brown
    favourite

    “Game changer. To me, that was a lightning bolt.”

    source · 2026

  4. favourite

    “I think that that might have given birth to my love of reading.”

    source · 2026

tony robbins4 books
  1. gifts

    “I’ve read this book more than a dozen times and often give it as a gift.”

    source · undated

  2. recommends

    “It taught me that if you change the meaning, you change everything.”

    source · undated

  3. principlesray dalio
  4. recommends

    “A beautiful how-to for anyone wanting freedom from The Mind.”

    source · undated

jack dorsey5 books
  1. the coming wavemustafa suleyman
    recommends

    “excellent book”

    source · 2025

  2. ishmaeldaniel quinn
    recommends

    “this book (and The Story Of B) is incredible”

    source · 2022

  3. becoming steve jobsbrent schlender & rick tetzeli
    recommends

    “Amazing read and study”

    source · 2015

  4. recommends

    “beautiful book on the work of Robert Irwin”

    source · 2014

whitney wolfe herd2 books
  1. shantaramgregory david roberts
    gifts

    “Something I’ve always gifted and just kind of held close over the years.”

    source · 2018

  2. the plant paradoxsteven r. gundry
    gifts

    “I think I’ve sent that book to 100 people, at this point.”

    source · 2018

naval ravikant5 books
  1. recommends

    “a degree more than a book.”

    source · 2024

  2. favourite

    “I’d rather reread the best of the best than go hunting for new books.”

    source · 2025

  3. i am thatnisargadatta maharaj
    favourite

    “I’m still absorbing Fabric of Reality, Schopenhauer’s Collected Works and I Am That.”

    source · 2025

  4. awarenessanthony de mello
    recommends

    “If going to start with one book. Start with Anthony de Mello’s A Way to Love or his book Awareness.”

    source · 2020

  5. the book of eloneric jorgenson
    recommends

    “The only book an entrepreneur needs.”

    source · 2026

patrick bet-david5 books
  1. power vs. forcedavid r. hawkins
    favourite

    “I cant recommend this book enough. I read it back in 2000. Life changing to say the least.”

    source · 2023

  2. recommends

    “A must read book!”

    source · 2023

  3. hitmakertommy mottola
    recommends

    “a MUST read for every doer + entrepreneur.”

    source · 2023

  4. recommends

    “A must read book for every executive.”

    source · 2022

  5. recommends

    “Timeless book to read. Highly recommend it.”

    source · 2022

emily oberg5 books
  1. the shardsbret easton ellis
    favourite

    “I simply couldn’t put it down.”

    source · 2024

  2. scar tissueanthony kiedis
    favourite

    “One of my favorite and random books of all time.”

    source · 2021

  3. start with whysimon sinek
    favourite

    “I also love Start with Why by Simon Sinek…”

    source · 2021

  4. the mastery of lovedon miguel ruiz
pia mance1 book
  1. recommends

    “I loved her story.”

    source · 2024

jocko willink3 books
  1. about facedavid h. hackworth
    favourite

    “About Face. Hackworth.”

    source · 2023

  2. by water beneath the wallsbenjamin h. milligan
    recommends

    “This is the best book I have ever read on the subject.”

    source · 2021he wrote the foreword to the 2024 paperback

  3. homestandwill bardenwerper
    recommends

    “Great book by a great guy.”

    source · 2025

tim ferriss5 books
  1. awarenessanthony de mello
    gifts

    “I’ve gifted this at least 50 times, so I’ll keep gifting it.”

    source · 2025

  2. gifts

    “This was a new find in 2025.”

    source · 2025

  3. goldrumi, trans. haleh liza gafori
    gifts

    “Read 1–2 poems before bed each night and thank me later.”

    source · 2025

  4. gifts

    “perhaps the ultimate operating system for thriving in high-stress environments”

    source · 2017

brian chesky4 books
  1. abundanceezra klein & derek thompson
    recommends

    “this book has meaningfully influenced a lot of people who actually have the power to build”

    source · 2026

  2. make something wonderfulsteve jobs archive
    recommends

    “Very cool new book”

    source · 2023

  3. recommends

    “That book will teach you the fundamental first principles of management.”

    source · 2020

  4. recommends

    “Bob’s book is great”

    source · 2019

jesse itzler1 book
  1. fit for lifeharvey & marilyn diamond
    favourite

    “Single biggest life changer for me.”

    source · 2019

mark zuckerberg4 books
  1. the end of powermoisés naím
    recommends

    “The trend towards giving people more power is one I believe in deeply.”

    source · 2015

  2. recommends

    “I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity.”

    source · 2015

  3. the idea factoryjon gertner
    recommends

    source · 2015

  4. recommends

    “Graham is a great storyteller.”

    source · 2019

george heaton1 book
  1. recommends

    “It’s extremely inspiring.”

    source · undated

sahil bloom5 books
  1. favourite

    “One of my favorite books… I re-read it annually.”

    source · 2024

  2. favourite

    “A real must read.”

    source · 2023

  3. barbarian dayswilliam finnegan
    favourite

    “Seriously one of my favorite books ever.”

    source · 2023

  4. favourite

    “one of my favorite books of all time.”

    source · 2022

  5. four thousand weeksoliver burkeman
    favourite

    “my favorite book this year.”

    source · 2022

gwyneth paltrow5 books
  1. recommends

    “A mentor of mine recommended that I read The Obstacle Is the Way by Ryan Holiday.”

    source · 2024

  2. crime and punishmentfyodor dostoevsky
    favourite

    “One of my all-time favorite novels.”

    source · 2000

  3. jane eyrecharlotte brontë
    favourite

    “It was the first adult book that I got lost in.”

    source · 2000

  4. favourite

    “One of the most visual books I’ve ever read.”

    source · 2000

  5. favourite

    “The first book I ever read that made me laugh out loud.”

    source · 2000