emma
grede
up before her 5 am alarm, 20 minutes of reading and 20 of transcendental meditation, weights or reformer Pilates at 5:30, family breakfast, out of the office at 5 sharp.
“I have the same routine almost every day and I’m really militant about policing it.” From her LA Times and Tatler interviews around her book Start with Yourself, plus British GQ, Entrepreneur and The Skinny Confidential. She’s CEO of Good American and a founding partner of Skims.
- upbefore 5 am
- workout5:30, five days
- phonenot until 7
- leaves work5 pm sharp
what emma eats.
- earlybefore the gymcoffee
one coffee, then tea all day.
5·’25 - after the workoutbefore 7a smoothie
she makes a smoothie, then wakes the kids.
4·’25 - family breakfast7:40 ameggs, cereal, yogurt
the family picks from eggs, cereal and yogurt.
4·’25 - weekendsSundaysa roast for 20
“I can’t cook for six people; I can cook for 20 people. Large joints of meat: that’s my jam.”
2·’26
emma’s day.
- Before 5 am
- First 20 minRead for 20 minutes
she reads for 20 minutes; she has read Carol Dweck’s Mindset five times and is rereading The Power of Now.
focus - Next 20 min20 minutes of transcendental meditation
“You’re supposed to do 40 minutes a day, and – I’m just going to be very honest – I do 20. It gives me energy and clarity.”
focus - Until 7 amNo phone until 7
“I don’t really have my phone in my hand until seven.”
focus - 5:30 am, five daysWeights three days, reformer Pilates two
“I’m lifting weights three days a week and the other two days a week I do reformer Pilates with a trainer, which I really love.”
fitness - 7:30–8 amEveryone at the breakfast table
“One shoe on, I don’t care. But everybody has to be at that breakfast table.” Half an hour of family time before school and work.
focus
- Office hoursBack-to-back meetings, out at 5 sharp
in the office every day for back-to-back meetings. “I leave at 5pm sharp. If you want me, you need to walk to the elevator with me.”
focus
- WeeklyA weekly massage with cupping
“I do think about recovery and take recovery quite seriously, so I’ll do a weekly massage, where I do cupping.” Lymphatic drainage massage is her treat.
recovery - Regularly
- 5:30 pm
books.
what emma gifts and calls a favourite, in their own words.
- lean insheryl sandberggifts
“I bought it for every single woman in my office.”
- mindsetcarol dweckfavourite
“She gave me the language for understanding who I was.”
- what i know for sureoprah winfreyfavourite
- daring greatlybrené brownfavourite
“Game changer. To me, that was a lightning bolt.”
- the magic faraway treeenid blytonfavourite
“I think that that might have given birth to my love of reading.”
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more routines.
jack dorsey
an hour of meditation when he gets up, three hours of learning every morning and one meal a day (2025); earlier, a five-mile walk to work and dinner as his only meal (as of 2019).
see the habits
lewis hamilton
stretch out of bed, affirmations at the sink, a 6–8 mile run, then a non-negotiable ice bath; Pilates and yoga over heavy weights, and a plant-based tofu poke bowl for lunch.
see the habitsSources (5)
- Los Angeles Times — Emma Grede on money, ambition and her daily habits (Apr 13, 2026)
- Tatler — Emma Grede interview: from East End girl to Bel Air (Apr 7, 2026)
- British GQ — Emma Grede on her mantras, systems and non-negotiables (May 23, 2025)
- Entrepreneur — Emma Grede shares her ‘military operation’ daily routine (May 23, 2025)
- The Skinny Confidential Him & Her podcast — Emma Grede, part 2 (May 12, 2025; transcript)
Last checked 19 Oct 2026.
Photo: Janeirohy, CC BY 4.0, via Wikimedia Commons (cropped, resized). All image credits.
