their protocols. your playbook.
protocols
George Heaton

george
heaton

Co-founder and creative director of Represent and Represent 247
10 steps · last checked 19 oct 2026

up at 5 in LA to work UK hours, office by 6, then afternoons and nights back for hikes, the dog and the gym, with training in 6–12 week blocks, about an hour five times a week.

from his PAUSE interview at home in LA, where he describes how his day changed since relocating, plus his own Represent video, Men’s Health and Flannels interviews on training. He co-founded Represent with his brother Michael and created its 247 training line.

the protocol · at a glance

what george uses.

protocol as of oct 2026

6 items

supplements3

  • Salt (sodium)about 1,000 mg before a long run and 1,000 mg during
  • Creatine used by 17on weight-training days; brand not clearly named
  • Omega-3 used by 14on training days; brand not named

gear3

  • Puresport muscle and joint balmwhat he rubs in after long runs (2024)
  • Represent 247 ownsthe training clothes he designs and trains in
  • Eight Sleep used by 8the cooling mattress he calls a must-have for founders
the routine · 10 steps

george’s day.

morning
afternoon
evening
night
any time
the reading list · 1 book

books.

what george recommends, in their own words.

  1. recommends

    “It’s extremely inspiring.”

    source · undated

books founders recommend →

free · weekly · one email

the best protocols,
in your inbox.

one real protocol a week, sourced from the people we track. free, no spam.

free. unsubscribe anytime. privacy

more routines.

Sources (4)
  1. PAUSE Insider — George Heaton: a day in Represent’s life (Oct 6, 2026)
  2. Represent — Day to day: Los Angeles (Behind the Brand, YouTube, Feb 2024; pre-run and supplements at the start)
  3. Flannels — Good Intentions: George Heaton and Ollie Marchon (Jan 2024)
  4. Men’s Health UK — How the co-founder of Represent built his business and his body (Mar 12, 2024)

Last checked 19 Oct 2026.

Photo: Steve Cook, CC BY 3.0, via youtube.com (still frame, cropped, resized, colour-adjusted). All image credits.