
george
heaton
up at 5 in LA to work UK hours, office by 6, then afternoons and nights back for hikes, the dog and the gym, with training in 6–12 week blocks, about an hour five times a week.
from his PAUSE interview at home in LA, where he describes how his day changed since relocating, plus his own Represent video, Men’s Health and Flannels interviews on training. He co-founded Represent with his brother Michael and created its 247 training line.
- up5 am
- officeby 6 am
- training~60 min, 5×/week
- eveningshikes, gym
what george uses.
protocol as of oct 2026
supplements3
george’s day.
- 5:00 amA 5 am wake-up
“It’s 5am wake-up calls and I’m in the office by 6am.”
sleep - 5–6 am
- Long-run daysSalt before and during long runs
around 1,000 mg of salt before a long run and another 1,000 mg during it, with about a litre of water beforehand.
energy - Lifting days
- Afternoons and nights
- After workThe gym in the evening
hitting the gym later in the day, “things I wasn’t used to doing at night when I was in the UK. It was always work mode. Now I get a little break, kind of daily.”
fitness
- In bedA cooling mattress
the one thing he says every founder should have at home is a cooling mattress: “It cools you down when you’re in bed. Especially out here in California, you get warm nights, so keeping it cool means you get a better sleep.”
sleep
- Most weeksAbout an hour, five times a week
his mix is CrossFit, Hyrox, marathons and some bodybuilding: “You can get this thing done in 60 minutes, five times a week and it can change your whole life.”
fitness - Every 6–12 weeksChange the training block
he rotates between CrossFit, Hyrox, marathon running and bodybuilding blocks of six to 12 weeks.
fitness - Long runsLong runs for ideas
“Some of my best ideas have come from long runs and heavy CrossFit circuits.”
focus
books.
what george recommends, in their own words.
- discipline is destinyryan holidayrecommends
“It’s extremely inspiring.”
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more routines.

mark hyman
electrolyte water, 20 minutes of light, breathwork, qigong and meditation, the gym with a trainer, then a protein “medicine shake” after a 14-hour overnight fast.
see the habits
patrick bet-david
affirmations read three times a day, at least three workouts a week since he was 14, no coffee since 25, phones away at dinner, and nothing heavy late at night.
see the habitsSources (4)
- PAUSE Insider — George Heaton: a day in Represent’s life (Oct 6, 2026)
- Represent — Day to day: Los Angeles (Behind the Brand, YouTube, Feb 2024; pre-run and supplements at the start)
- Flannels — Good Intentions: George Heaton and Ollie Marchon (Jan 2024)
- Men’s Health UK — How the co-founder of Represent built his business and his body (Mar 12, 2024)
Last checked 19 Oct 2026.
Photo: Steve Cook, CC BY 3.0, via youtube.com (still frame, cropped, resized, colour-adjusted). All image credits.